CONTENTS
FOREWORD 15

THE DIFFERENCE AN IDEA MAKES 21
â⬢ how ideas make a difference
â⬢ how ideas can change your life
â⬢ ideas which have made a difference in our world
â⬢ importance of ideas to the individual the company community
â⬢ and nation

THE STORK DOESNT BRING THEM 37
â⬢ how you give birth to ideas
â⬢ how the subconscious works
â⬢ a test to show how your subconscious creates ideas
â⬢ the practical results of impractical ideas
â⬢ how creative people have harnessed their subconscious
â⬢ how you can do the same

BRAINSTORMING? WHAT‘S THAT? 49
â⬢ history of brainstorming
â⬢ problems of old-style conferences
â⬢ how brainstorming can solve many of them
â⬢ how you can brainstorm
â⬢ some cash results of brainstorming
â⬢ leading organizations which are using brainstorming
â⬢ reasons individuals and groups should both use brainstorming

MIXING THE WITCH‘S BREW 67
â⬢ how you can set up a classic brainstorm session
â⬢ Osborn‘s four basic rules
â⬢ what kind of problem you should attack
â⬢ who to invite
â⬢ how to write the invitation
â⬢ when and where to hold your brainstorm

KEEP ‘EM ROLLING 87
â⬢ how you can learn to be a good brainstorm chairman the list of outlawed killer phrases one of apologetic phrases what the secretary does
â⬢ how to catch ideas
â⬢ tricks to keep ideas coming
â⬢ what you can do about that terrible long silence
â⬢ what you do after the brainstorm how you can collect extra ideas what to do with your ideas who applies judgment the screened list

IDEAS? IN MY COMPANY? 115
â⬢ how to sell brainstorming to your boss
â⬢ the best way to sell a superior
â⬢ how you can sell new ideas in your company
â⬢ the strategy and tactics you can use to turn your ideas into action

THE PREACHING PRACTICED 123
â⬢ actual case histories of brainstorm sessions
â⬢ the invitation
â⬢ the line-up
â⬢ the brainstorm itself
â⬢ the list of ideas
â⬢ cold cash results

SOLOS AND SMALL COMBOS 153
â⬢ how you can brainstorm by yourself what equipment you need when and where to solo brainstorm
â⬢ how to stimulate your subconscious how to ignite a solo chain reaction problems for the solo brainstorm how small groups brainstorm the quick on-the-spot brainstorm what one company has done variations on a theme

IT COMES KING SIZE TOO 165
â⬢ why members of large groups don‘t contribute ideas
â⬢ how you can make each member a brainstormer
â⬢ how you can collect ideas from hundreds of people sparking a conference or convention uses of the mass brainstorm a test case
TAKE IT HOME TO MAMA 177
â⬢ how you can brainstorm at home
â⬢ a housewife uses brainstorming
â⬢ the family brainstorm
â⬢ problems for the breakfast-table brainstorm
â⬢ how to make your home life richer with brainstorming


THE SHOE FITS PUT IT ON 187
â⬢ how brainstorming fits your business
â⬢ examples of brainstorming used in many fields
â⬢ a department-store case history of how it adapted
â⬢ brainstorming to special problems
â⬢ how brainstorming can work in laboratories and lodges union meetings and executive suites on the campus and the production line in hospitals and civic organizations
â⬢ a church case history and one for travelers

TROUBLES ARE A BRAINSTORMER‘S BEST FRIEND 207

â⬢ how you can turn your problems into advantages
â⬢ profits from frustration
â⬢ turning temper into cash
â⬢ the nose for needs
â⬢ a company which thrives on problems
â⬢ how you can find problems
â⬢ case histories of companies which turned problems into profits
â⬢ how you can do the same


THE COMPLEAT BRAINSTORMER 227
â⬢ how to look at your world creatively
â⬢ how you can invite brainstorms
â⬢ ways you can solve your problems creatively
â⬢ how you can make a check list
â⬢ how you can make an idea bank and an idea museum
â⬢ your own idea trap


SECRETS OF A SUCCESSFUL IDEA MAN 243
â⬢ why you should give ideas away
â⬢ how to exercise your subconscious
â⬢ the importance of having a deadline
â⬢ why keep score on yourself
â⬢ how to make your own wish book
â⬢ what more ideas would mean to you
â⬢ the basic secret of all idea men


AMERICA‘S LAST FRONTIER 255
â⬢ one man‘s creative adventure
â⬢ what you can do with your own ideas
â⬢ the most important revolution of our age
â⬢ what it can mean to your future
â⬢ how you can be a pioneer in creativity our last frontier

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