File Format: PDF

Contents

1. Introduction
2. Terminology
3. The problem
4. Broad matching or exact keyword? - BOTH!
5. CTR and CPC
6. Low cost or high position?
7. Who is above and who is below
8. Ad copy
9. Finding your initial keywords
10. People who bid too high are stupid ... or not!
11. If you are getting too much traffic, you are doing something wrong
12. Do not let your ads get down!
13. Negative keywords
14. Dont be afraid to miss a part of the market
15. Tracking macro-actions
16. Tracking micro-actions
17. Tracking continued - testing the page
18. P. S.

HOW TO WIN THE ADWORDS GAME is an ebook that will show you how to get more visitors, at minimal cost, by advertising and optimizing Google AdWords pay per click ad campaigns. A fast-start guide gives a blow-by-blow example of setting up a real Google AdWords campaign


User tags: adwords primer,google adwords and adsense made simple, simple adwords profits, adwords primer,