download process

How to Use Social Media Monitoring Tools - Jamie Turner

Instant Download

ePub format - non-refundable!

Instant Download from ebook-reader, digital version

Pay for How to Use Social Media Monitoring Tools - Jamie Turner
Provided by
Adode Digital Editions format only - **non-refundable**

Works on PC, Mac and modern smartphones and tablets!
  1. Create an Adobe account.
  2. Install/update Adobe Digital Edition.
  3. Buy this book on TRADEBIT.COM.
    See the How-To!
  4. **non-refundable**

Standard iOS and Android reader apps work, too!
0.325 MB File

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6,, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

Author: Turner, Jamie
Publisher: FT Press
Illustration: n
Language: ENG
Title: How to Use Social Media Monitoring Tools
Pages: 00024 (Encrypted EPUB) / 00024 (Encrypted PDF)
On Sale: 2012-02-24
SKU-13/ISBN: 9780133037654
Category: Business & Economics : E-Commerce - Internet Marketing
Category: Business & Economics : Marketing - General

(ID 166876861)

File Data:

Contact Seller:
ebook-reader, US, Member since 09/08/2010


Create JavaScript Mobile Tag Widgets for your homepage

Resell product:

More Files From This User

Related Files