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Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity - , Lars Thomassen

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Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.

Author: Lincoln, Keith
Author: Thomassen, Lars
Publisher: Kogan Page
Illustration: N
Language: ENG
Title: Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity
Pages: 00312 (Encrypted PDF)
On Sale: 2009-05-03
SKU-13/ISBN: 9780749455934
Category: Business & Economics : Marketing - General
Category: Business & Economics : Sales & Selling - General
Category: Business & Economics : Advertising & Promotion


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