The moneys in the list!
Hardly a minute seems to go by in the internet marketing world without
someone making this statement.
But the reality really is that if youre serious about internet marketing you
simply CANT do without one.
A responsive mailing list (and the responsive bit is the most important)
means a ready-made group of people to sell products to time and time again.
But you might be thinking its all well and good for people sitting there with a
list of 10,000 people.
How many times have you read a report about making money online, only for
the author to turn around and say now email your list and youll make $$$s?
Well its frustrating to say the least, because usually the said report doesnt
offer you any advice on how to build a list, let alone give you a step-by-step
blueprint.
The great news though is that building a mailing list isnt difficult. Keeping it
responsive is a little harder but its not too bad, and Im going to show you
exactly how to do both in this report.
But before we get on to any more detail however theres something important
that you must realize...
The size of your list is not that important!
This might sound like an odd thing to say because most other internet
marketers always seem to focus on size as being the most important thing.
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But the reality is that the actual size of your list isnt that important...
Ok, so size does come into it a little bit because obviously youre going to
need a list of more than 10 people, but there is something far far more
important than outright size:
The relationship you have with your list, and their responsiveness.
Probably the best way I can demonstrate this is to tell you about a fellow
internet marketer whom I know quite well.
At the moment his list is only about 1000 people, and yet he makes MORE
money from his list than another marketer I know who has a list of around
7,000 people.
Why is that?
Because the first marketer treats his list well. He gives them regular freebies,
and his content is truly top notch.
When one of his emails drops into my inbox I pretty much ALWAYS read it
because I know that itll be packed full of information that will be genuinely
useful to me.
Of course he sends sales emails. But I expect that. Im an internet marketer
myself and I understand hes not a charity, but when he does send sales
emails I STILL read them and buy from him on a regular basis because he
makes me feel like I WANT to. I know that everything he sends is great, and I
see him more as a friend than an internet marketer. He gives me tons of great
info for free, and friends give you things with no expectation of anything in
return.
Because of this his list is very responsive.
And thats the sort of person you want to be to your list too.
I like to think that I fit firmly into this category. I regularly send freebies (and
not just any freebies) to my small lists and my subscribers really seem to
appreciate it. I get a very healthy sales conversion on my emails, and I
regularly get people emailing me to THANK me for the stuff Im giving away to
them.
This makes me happy too. Its wonderful to receive such great feedback, and
I genuinely enjoy helping people out. It gives me a great buzz, and (of course)
helps me to make more money too.