Remember Your Motives
Search engine optimization isn't just about getting a top listing.
Ultimately, webmasters optimize their pages in hopes of getting sales,
or, for content-based sites, getting ad revenue. This should always be
your first priority.
For example, consider that you were searching for "shoes," and that
the first listing looked like this:
Shoes Online: Sneakers, Sandals, Shoes, New Shoes, Footwear
Come to Shoes Online to get shoes! We have all kinds of shoes,
sandals, sneakers, and more. Shoes Online has great footwear. Click
here for shoes!
Would you click on it? And furthermore, would you consider buying
shoes from that website? You probably wouldnt.
Even though search engine optimization usually focuses on search
engines, it's important to remember that everything you do still needs
to appeal to users. Keep this in mind as you "optimize" your title and
Meta tags. I've seen many sites that have titles like the one above,
and they may get a good ranking, but the person ranked lower than
them (just a few positions lower) will get more clicks than they do.
Why? It's simple, the title is more attractive, and is well optimized
without looking like keyword spamming.......