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Discover How to Sell Creatively!
1. I STUBBED MY TOE
- How my Hundred-Thousand-Dollar Dream Came True
-How an Idea Gave Me Faith
- How I Converted Faith into Results
-The Essentials of a Good Sales Plan
- A Lesson from the Actor
- A Sales Plan Gets Results
2. YOUR PLACE IN OUR ECONOMY
-The Need for Creative Selling
- How to Overcome Negative Thinking
- How Courage Gives You Power
- How to Make Your Effort Pay Off
3. How TO ATTRACT THE PROSPECT
- How to Attract the Prospect's Interest
- How to Use the Law of Attraction to Make Sales
- The Importance of Knowing Yourself
- The Three Sources of Sales
- Your Prospect Has Three Main Interests
- The Three Advantages Your Prospect Desires
- You Have to Give in Order to Get
- The Power of Creative Selling Lies in You
- How to Turn Your Creative Power into Cash
4. How TO CREATE A SALE
- A Good Sales Plan Can Create a Market
- Gain Your Prospect's Interest by Showing Interest in Him
- You Must Plant
- Ideas to Harvest Sales
- Get the Facts, Then Study Your Prospect
- How to Present Your Sales Plan
- The Importance of the Right Word in the Right Place
- How to Build Your Sales Plan Scientifically
- The Power of Thought Forces
5. WHY THE PROSPECT BUYS
- Anticipate Your Prospect's Questions
- The Five Scientific Reasons Why a Prospect Buys
- The Prospect Buys It Because He Needs It
- The Prospect Buys It Because He Can Use It
- The Prospect Buys It Because It Adds to His Wealth by Owning It
- The Prospect Buys It Because It Will Satisfy His Pride
- The Prospect Buys It Because It Will Satisfy His Caution
- How to Use These Motives to Make Sales
6. HOW TO TURN OBJECTIONS INTO SALES
- How to Prove an Objection Is Groundless
- Don't Sell the Product, Sell Its Advantages
- How Creative Thinking Turns Objections into Sales
- An Objection Is Often a Reason for Buying in Disguise
- How to Get Around an Objection
- The Importance of Constructive Suggestions
- How Creative Selling Will Increase Your Sales
7. HOW TO PERFECT YOUR SALES PLAN
- Repetition Will Make Your Sales Plan a Part of You 56. The
- Importance of Conviction
- The Key to More Sales
- Perfecting Your Sales Plan Pays Off
8. THE POWER THAT SELLS
- The Power of Faith
- The Two Kinds of Faith
- How to Discover Truth
- The Infinite Range of Thought
- How to Discover Your Spiritual Power
- Spiritual Power Can Change the World
- How to Realize Your Potentialities
9. THE SCIENTIFIC TIME AND WAY TO CALL ON A PROSPECT
- When to Contact Executives and Self-Employed Prospects
- When to Contact Professional Prospects
- When to Call on Other Employees
- How to Make a Good First Impression on the Prospect
- What's in a Name?-Plenty!
- How to Avoid Offending Prospects
- The Importance of Courtesy
- Pleasing the Prospect Pays Off
10. THE PHILOSOPHY OF SELLING
Take Stock of Yourself
- A Philosophy of Selling
- The Importance of Wisdom
- The Potentialities of Creative Selling
- Apply the Philosophy and Get Results
- Personal and Financial Profit Await You
11. How TO CLOSE A SALE
Closing the Sale-the Final Step in Selling
-Review Your Sales Techniques
-When to Close the Sale
-Tested Closing Sentences
-How to Close Sales Effectively
12. How THE LAW OF AVERAGES CAN DOUBLE YOUR SALES
-What Is the Law of Averages?
-How to Use the Law of Averages
-How the Law of Averages Works for You
-The Law of Averages Can Double Your Sales
13. THE ACCUMULATED VALUE OF SALES EFFORT
-Keep a Complete Record of Your Sales Effort
-Make Periodical Reviews
-Turn Your Accumulated Effort into Cash
-Cash in on Your Investment
14. THE MAGIC POWER OF PERSONALITY
-You Can Change Your Character
-Analyze Your Present Habits
-Rely on Yourself
-Develop the Spirit of Optimism
-Keep Active
-Take It Easy
-How to Develop Your Powers of Expression
-How to Achieve Clarity in Your Speech
-Make the Power of Personality Work for You
15. How TO MAKE APPOINTMENTS
-How to Make an Appointment
-Make the Telephone Your Junior Salesman
-How the Telephone Can Increase Your Sales
-How to Use the Telephone Effectively
-Selling by Appointment Will Increase Your Prestige
-Every Call is Money in Your Pocket
16. WATCH YOUR WORDS
-The Importance of Your Vocabulary
-How to Use Keywords
-It Pays to Know Your Words
-How to Use Words Effectively
-How to Increase Your Word Power
-How Word Power Will Mean Money in Your Pocket
17. How TO TURN YOUR IMAGINATION INTO A JUNIOR SALESMAN
-How to Put Your Imagination to Work
-Train Your Imagination to Visualize
-Train Your Imagination to Think Up Something
-Train Your Imagination to Observe Children
-Train Your Imagination to Ask Questions
-Train Your Imagination to Gather Ideas
-How You Can "Get the Breaks"
-Make Your Imagination Your Junior Salesman for Life
18. How TO TURN HUNCHES INTO CUSTOMERS
-The Importance of Instincts
-How Intuition Can Help You
-Where Do Hunches Come From?
-How to Make Your Spare Time Work for You
-How Your Hunches Will Increase Your Sales
19. How TO GET CHARGED UP AND GO AHEAD
-How to Assure Physical Health
-Breathe in Plenty of Air
-Discipline Yourself to Masticate Your Food Thoroughly
-Drink Plenty of Water
-Take Walks in the Sunshine
-How to Have More Power
-Develop a Positive Attitude
-Co-ordinate Your Thoughts and Ideas in Harmony
-Be Inquisitive and Question Your Own Thoughts
-Peep Inward Now and Then
-Visualize with a Clear Conception
-How to Assure Spiritual Health
20. THE SECRET POWER OF CHARM
-Six Rules to Enhance Your Charm
-The Rule of Adaptation
-The Rule of Preparation
-The Rule of Interest
-The Rule of Praise
-The Rule of Tolerance
-The Rule of Natural Tendencies
21. A LETTER HE WILL REMEMBER
-How a Good Letter Is Constructed
-How to Write Effective Business Letters
-How Letters Can Increase Your Sales
22. TAKE THE BRAKES OFF
-Learn from the Sermon on the Mount
-A Positive Formula for Relaxation
-The Importance of Prayer
-How Relaxation Will Add to Your Selling Power
-Relax, and Watch Your Sales Climb
23. You LIVE IN CLOVER
-The Economic Strength of America
- The Big Idea: More and More Things for More and More People
-The Future Is Bright
24. How THOUGHT AND LOVE DO IT
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