Ideal for anyone who has any dealing with the media.

Part of the Under The Spotlight series 100 Media Training Strategies is a brilliant public relations resource.
It covers a range of media related topics and offers short but powerful tips and strategies for each.

THE INTERVIEW.

How to prepare for an interview.
Mistakes that are made during interviews, and how to avoid them.
What is No comment and should you say it?
What is Off the record and how can you use it.
What is Bridging and how to use it during your interview.
Controversial information, and when to release it.
Should you use Jargon?
Bagging the opposition.
Building relationships with reporters.

THE MEDIA CONFERENCE.

Emotions.
The prepared statement.
The angry talent.
Confidence.

TELEVISION.

Tight lipped.
The 10 second grab.
Distracting mannerisms.
Appearance.
Clothes.

RADIO.

Cut to the chase.
Notes.
Eyes and ears.
The callers.
The microphone.
Talk fast.
Traits.
Expressions.
The show host.

PRINT.

When does the print interview start?
Trusting the reporter.
Who is your audience?
Self promotion.
The exclusive.
The location for the interview.