The Beginners Guide To PPC - with MRR + 2 BONUSES
Comes with FULL Master Resell Rights, and 2 Mystery BONUSES!
Discover How to Revamp Your Online Business and Get Those Pay Per Click Keywords Paying Back Ten to 100 Times Your Original Investment!
Is Your Online Business Floundering Because You Have Yet to Master PPC Programs Like Google Adwords?
It's Time to Grow Up and Stop Hoping That Free Advertising Techniques Alone Will Make You an Online Millionaire
Stop Trying to Beat the System and Pay for Clicks Again!
Are You Scared That You Will Lose Money? You Won't If You Apply the Successful PPC Principles Describe in My Ebook!
In this report, you will learn:
* Using PPC to promote or advertise your business is an extremely quick way of getting your marketing message live and out there on the net as your ads can be online and viewed within an hour of creating them.
* Pay-Per-Click advertising enables you to extend your market reach so that it appears exactly where it is appropriate and globally to billions of people
* The traffic that you bring to your website from PPC advertising is targeted, prequalified traffic as the ad has been shown to people who have already expressed a degree of interest in the product or service that you're offering by using a specific search term
* The conversion rate from PPC advertising is likely to be considerably better than it would be using free advertising resources like article marketing
* PPC advertising programs usually offer the ability to track the performance of the adverts that you place using that particular system which makes it easier to track your ROI (Return on Investment)
* If you are using PPC advertising, there is no need to worry about search engine optimization although it is obviously sensible idea to make sure that your site is optimized, because you have already paid to be listed in a top position!
* Search engine optimization strategies take time and effort to learn. Using PPC advertising, you can bypass this learning curve to get your promotional materials live almost instantly.
* You have complete control over your advertising campaign. This is particularly appropriate if, for example, you are promoting a product or service that has relatively temporary appeal or is seasonal. You don't end up promoting Christmas campaigns in August!
* You choose whether you want to advertise only on the search results pages, or whether you want your advertising to appear on websites and blogs in your niche as well thus guaranteeing you a healthy flow of traffic!
* How to understand the basics of PPC and how it works in a nutshell
* How to register for PPC advertising account and fund it
* How to create a keyword list that is appropriate to your product
* How to avoid become depressed and unmotivated because you start feeling overwhelmed when you end up paying for a keyword that does not work
* How to know when you are over saturated with keywords and likely to do your business harm instead of good
* How the way people search for information online can greatly impact your business and the negative or positive role that keywords can play
* How to understand the mysteries of how Google algorithms relate to PPC and greatly impact how people search for information about your website
* Why it is not a good idea to get too ambitious too quickly when it comes to choosing viral keyword phrases
* Why it can take years to achieve top rankings if you decide to opt for free PPC techniques instead
* How to determine whether or not a keyword is a "realistic" option for you when it comes to pulling in the big bucks
* Why you do not need a massive number of visitors to your site and how you should be able to turn a profit on as little as ten visitors per day
* How to define a "low competition" keyword and be able to still use it to bring unique targeted visitors to your site using a PPC campaign.
* How to distinguish a keyword a "browser" would use as compared to a "buyer"
* How to assess which ads are working for you and which ones are duds!
* How to dominate a single keyword term so that it always will be yours and nobody else's
* Why it might be of benefit to use several PPC programs rather than just concentrating on Google
* How to create a campaign that pleases Google which in the end will cost you a lot less
* How to stipulate how much money you want to spend on any campaign and come up with a REALISTIC budget
* How to write out advertising copy
* How to create landing and squeeze pages that work with your campaign
* How to set up an autoresponder account to collect visitor e-mail information and add it to your mailing g list
* How to end up with a great Google "Quality Score"
* How to ensure that the keywords on your web pages will please the Google bots and spiders so that you are ranked highly on the search engine pages
* Why using too many keywords is not a good idea and why in this day and age "less is more"
* How to create keyword phrases that match popular search terms that are used often by your potential customers
* How to use Keyword Spy to take a look at the history of the success of a particular keyword you might be thinking of using
* A list of the research tools that you must make part of your online marketing arsenal
* How to use the Google Site Optimizer to test your website
* How to Use Word Tracker to create targeted ads with great keywords
* How to establish how many other online businesses might be interested in using the same keyword phrases you are
* How to come up with ten never-fail keyword phrases that are uniquely yours and that you can use again and again to bring you a windfall of customers
* How to place your adverts before clicking that "Go" button
And MUCH MUCH MORE!
Chapters Covered in This Report are as Follows:
1. Introduction
2. The basics of PPC
3. The PPC concept in a nutshell
4. The advantages and disadvantages of PPC
5. The basic PPC process
6. Budgeting your advertising campaign
7. Getting started
-Keyword research is essential
-'Buyer' and 'browser' keywords
8. The importance of your landing pages
-Why use landing pages with PPC advertising?
-After the landing page, what happens next?
-Testing your landing pages
-Google specific landing page requirements
9. Planning and observation are essential
-Have an initial plan
-Which ads are working?
-A sneaky method of reducing the learning curve defined.
10. Practical bid management for position and profits
11. Conclusion
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