TABLE OF CONTENTS.......................................................................................3
PART I: LEVERAGE............................................................................................6
Group Leverage................................................................................................6
Joint Venture Marketing Leverage.....................................................................6
Traffic Leverage................................................................................................8
Safe Rule of Thumb for ANY Business Endeavor.............................................9
Labor Replication............................................................................................10
Due Diligence..................................................................................................11
One Chance on the Merry-Go-Round of Life...................................................13
PART II: YOU ARE YOUR TARGET AUDIENCE..............................................14
What's In It For Me?........................................................................................14
Compelling Copy.............................................................................................15
Delivery Is Everything......................................................................................18
Getting Your Reader's Attention......................................................................18
Honing Your Copy Writing Skills......................................................................21
Practice...........................................................................................................22
The Naked Truth.............................................................................................23
Personalize and Be Specific............................................................................25
In Review........................................................................................................29
Recommended Resources...............................................................................32
Recommended Reading..................................................................................32
All-in-One E-Commerce Solutions...................................................................32
Recommended Payment Processors..............................................................32
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