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10 Ways to Write More Affective Ads
Benefits – Not Features, Push Their Emotional Hot Buttons, Incorporating Proof and Believability,
The Unique Selling Proposition (USP), The Headline, The More You Tell – The More You Sell, Write
To Be Scanned, The Structure of AIDAS and Use Takeaway Selling to Increase the Urgency. Give Away
and Resell rights within ebook.
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