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Learn To Write Effective Sales Letters
1. Introduction
2. Overview of Sales Letters - Part 1
-Power Packed Sales Letters 1
-Give Your Headlines Meaning - Be Specific
-Don't Hide Your Intentions
-Attention Grabber Number 2
-Lead-Ins & Introductions
-Gone Fishing - More Enticing Stories
-Feel Your Sales Letters
-Cement Yourself in Your Prospects Mind
-The Meaty Goodness
-Features & Benefits Defined
-Summary
3. Overview of Sales Letters - Part 2
-Power Packed Sales Letters 2
-Bonuses Done Correctly
-Guarantees to Seal the Deal
-Instant Gratification
-Closing the Sale
-P.S.
-Rule 1 - No Distractions
-Rule 2 - No Constraints
-Rule 3 - Four Elements of a Successful Sales Letter
-Rule 4 - No Assumptions
-Rule 5 - Spice up Your Sales Letters
-Keep It Structured
-Track Everything
-Summary
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