Chapters Covered in This Report are as Follows:

1. Introduction

2. Who Should Read This Book

3. Part 1: Setting Website Goals
-The Website as Today's New Necessity
-New Times Require New Approaches
-Business Websites Benefit Both Consumers And Companies At Once

-Not Just Any Website Will Do
-People Still Judge A Book by Its Cover
-Who Gets to Define "Professional"

-Giving A Website An Audience-Oriented Focus and Direction
-Audience-Oriented Business Goals
-Audience-Oriented Design Goals

-The Work Factor
-Doing It Yourself
-HTML Editor Tools
-Multimedia Editors
-Working From A Template
-Outsourcing the Job

-The Cost Factor

4. Part 2: Web Design Guidelines

-Planning Guidelines
-The Flat Plan
-The Multi-Level Plan
-The Perfect Plan

-Web Design Tips
-Consistency
-Navigation
-Common Navigational Systems
-The Multilevel Navigation Bar
-The Sitemap
-Links
-Text Links
-Image Links
-Color
-Color Schemes
-Color Meaning
-Web Safe Colors
-Text
-Preferred Format
-Common Fonts
-Images and Multimedia
-Images
-Multimedia
-Frames
-Forms
-Accessibility

5. Part 3: Website Maintenance
-Testing For Functionality
-Maintenance