Why You Need To Learn About CPA Marketing

Of all the marketing methods and strategies, theres a definite wrong way and a right way to go about CPA marketing.

CPA stands for cost per action and (unlike Pay-Per-Click, where, no matter what action is taken, you are still credited simply for the click-through), a specific action has to be taken by the person clicking through, before you can receive any compensation.

Some of these actions could be:

Providing an email address
Providing a name and email address
Providing a zip code
Providing a phone number
Providing full contact information
Making a purchase

You particularly need to know what youre doing, if youre planning to experiment with CPA marketing, because the results in a huge percentage of all cases are typically small often less than the sign-up fee, if there is one; or PPC ads you may be using to drive people to your site.

And there are definitely certain CPA areas that pay significantly better than others. You need to know what these are, so you can make sure you use them wisely and well.

Why is CPA better than PPC (Pay-per-click)?

Well, for one thing, with PPC, youre the one doing the paying youre the advertiser. With CPA, youre the one who stands first in line to receive the giant Twinkie.