Have you been looking for a new demographic to market your product to?
Do you think you've "tapped out" your current market?
Do you feel like you're scraping the bottom of the barrel of your current customer base?
Are you ready to open up a whole new world for your business?
Are you looking to boost business, profits, and your all-around bottom line?
Do you want to expand your business and hire more employees?
If you answered "yes" to any of these questions, read on...
From: Your Name Here
Tuesday 11:06 AM
I know that as a business owner, you're constantly looking for more places to market your product. Every business wants more customers. More customers mean more sales, and more sales mean more money and this means that expanding your customer base is the best (and, truly, only) way to boost your bottom line.
One of the hardest tasks of any business, however, is to FIND those all-important customers. You know theyre out there, but youve pretty much run the well dry when it comes to venues through which to reach them.
For a while, your business grew and blossomed at an incredible rate but chances are pretty good that things have dwindled with time. High rates of growth cant be sustained without some major innovation.
Innovation, however, is hard to come by.
If youve been working with the same group of people (or even with just yourself) through the early stages of your business, you might well feel that all of your ideas have been maxed out.
This doesnt mean that youre a bad business owner it simply means that youre a human being with limits to your creativity. Think about what might happen with just a little fresh material: if your business is injected with even the smallest extra bit of new material, the potential for growth is outstanding.
Right now, were offering an incredible way to revamp your business with smart, failsafe advice and information the kind of info that is guaranteed to jump-start a new era in the life of your business.
Plus, expanding businesses often get squashed between a rock and a hard place when it comes to marketing: the recent focus on ecological concerns has customers looking for businesses that are eco-friendly. If your marketing plan is dependant on paper or any sort of fuel-burning resource, youre going to be up a creek before you know it.
What if you could do the right thing for the environment and get paid for it?
You see, until now...
Most business owners stick to the traditional ways to market their product. However, that's the problem -- everyone is doing it.
If doing what everyone else was doing was enough to be successful, every household in America would be home to an astonishingly successful business that was raking in the dough week after week.
The reason that this is not the case is that business success depends on NOT doing what others are doing.
In fact, you're about to be thrilled at the sheer simplicity of it!
Wouldn't you like to see higher sales just for telling potential customers about your business?
Wouldnt you like to see your business grow beyond your wildest dreams?
Wouldnt you like to blow your former sales goals through the roof?
Of course you would.
But how are you going to make all of this happen?
How are you going to muscle your business into and through a major breakthrough?
What are you going to do?
It almost sounds contradictory, doesn't it?
The idea of honing down your advertising to reach . . . a broader range of people? Its counterintuitive most of us automatically believe that wider advertising reaches a wider audience.
Unfortunately, however, this just isnt true. Marketing that attempts to appeal to the masses, in truth, will probably appeal to NO ONE and thats more than a hair short of EVERYONE. Mass marketing that is widely spread doesnt work.
Its too inexact and random. Its like doing business with your fingers crossed.
So what, you ask, is a savvy business owner to do?
If everything you know about marketing is wrong, how are you supposed to recover and move forward? Welcome to the world of ecological niche marketing.
What is ecological niche marketing?
Simple. Consider the fact that most consumers are savvy enough now to realize they have a "vote" with everything they purchase. When a customer makes a conscious decision to exchange money for a good or service, he or she is validating the importance of that good or service. This means that customers put a lot of emphasis on choosing products that they believe in on an ethical level.
On one level, this might mean, say, avoiding clothing stitched by child laborers. For another consumer, the tipping point might be the way the company treats the environment in their design, testing, and production processes. These customers are among the most savvy out there and theyre also the ones with plenty of cash and who are willing to spend top dollar for goods that are worth their salt.
Sure this isnt the majority of the population but it CAN represent a wide swath of YOUR new potential customer base.
Businesses that can harness that belief that attacking ethics-based consumers works stand to profit heavily.
No matter what youve been doing in the land of traditional marketing up to this point, harnessing the power of niche ecological marketing can truly propel your business to the next level.
Businesses like Starbucks, organic farmers, Philips, and many others have been extremely successful in the international marketplace simply by using some basic but little-known concepts to make a customer's "voting" purchases work for them.
Consider that cup of coffee you bought this morning.
Check out the spiffy green-and-white cup emblazoned with a catchy, trendy quote from a celebrity or customer posting a progressive worldview. Plus, if you look up while you add cream and sugar to your cup of joe, youll notice a ream of pamphlets just above the sweetener touting the environmental responsibility of the company.
The corporation pours large chunks of its profits into building up community infrastructure in its coffee-growing communities (often located in some of the most economically depressed regions of the world), adhering to Fair-Trade principles, and educating its employees about the ins and outs of the coffee-growing business.
In short, its not just about selling a cup of coffee: its about selling a cup of coffee that is going to appeal to the finely tuned sensibilities of a worldly customer base.
When a customer chooses to purchase his or her coffee from Starbucks, he or she is choosing to support the stated ecological and economic standards of the company. This makes the customer feel good: its not just an economic transaction, its also a human transaction.
And its working.
Environmental niche marketing isnt just for big corporations. And it doesnt have to be your organizations raison detre.
It simply has to be an organized, efficient, carefully managed system of development and marketing that is specifically engineered to bring in the kinds of customers (and thus the kinds of business) that you want.
It really can be that easy.
Here's What To Do Next:
If youre interested in finding out new, innovative ways to make your business grow and thrive, sign up now to get our 5 day e-course that includes the secrets to Ecological Niche Marketing!
This information is CRITICAL when it comes to creating the kind of business growth that will get you noticed and make you happy - without this information, you are essentially crippling the success and progress of your business.
Think of it this way: if you were already happy with the performance of your company, you wouldnt be reading this letter.
But you are.
You know that theres more out there.
You can feel it.
You can sense it.
All you have to do is put your ear to the ground and learn how to HARNESS it.
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The best part is that you don't have to worry about this being some fluff-filled promise that is never going to materialize.
This IS something that will work for your business.
You CAN harness the power of Ecological Niche Marketing.
You CAN make it work for your business.
You CAN increase your sales and profits.
You CAN take your business to the next level.
You CAN play in the big leagues.
You CAN go places you never would have dreamed.
Ecological Niche Marketing Will Show You How To Do Your Part
Ecological Niche Marketing Will Show You How to Make Money While Youre At It
That's Just Some Of What Youll Get With Access to Ecological Niche Marketing ...
Alex Greenhilt, Meridian, Mississippi
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