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20 Surefire Techniques To Insure Your Website Explodes! - Quality PLR Download

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  Welcome back to Lesson 2 in your 3 part e-course...

"20 Surefire Techniques To Insure Your Website Explodes!

Today, we're going to tackle techniques 6 through 11.  I think these are my personal favorites.

Are you ready?

Great... Here they come!

6. Develop A USP - What is a USP?  If you don't know the answer to this question, you're business is in serious trouble!  Again, an entire book can be written on this subject (many have been).  Your "USP" is your "Unique Selling Perspective".  In other words...Why is your business Unique?

-- What does your business possess that separates it from the rest of your competition?

-- Why should a customer buy from you instead of your competition? 

-- What do you offer your customers that your competition doesn't?

There's a great article written by one of the best copywriters in the world that clearly puts the power of your USP into perspective.

His name?.... Dan Kennedy.

Dan has written sales material for some of the largest fortune 500 companies in the world.  Why is Dan so successful?  He knows how to develop a client's USP to pinpoint accuracy and capitalize on its amazing power.

If youre going to be successful online, you need to learn more about how to develop a strong USP.  This one aspect of your business could determine your success or failure.

Here's a good example....

Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire.  They decided to become unique and capitalize on one specific aspect of their business that no one else had yet capitalized on.  Once they did, their profits soared!

Who is this pizza shop?  Domino's Pizza.

How did they turn their business around?  With a simple, clever, slogan combined with a strong USP....

Delivered Hot And Fresh In 30 Minutes Or Less... OR IT'S FREE!

The young owner of Domino's Pizza didn't capitalize on fresh ingredients, the ripest tomatoes, 5 different cheeses, or special offers.... Everyone else was already doing that!  This "college student" realized where the need was and hammered home his simple message!  What did folks want from a pizza place? 

They wanted their pizza FAST!  This simple slogan and USP alone turned a once failing business into a MEGA MILLION DOLLAR FRANCHISE!

If you really want to discover how to develop a USP for your business, you must read Dr. Ken Envoy's ebook, Make Your Site Sell, widely recognized as the "Bible For Selling Online".  Dr. Envoy is a master at his craft and over-delivers on every one of his e-books. He's propelled his business into one of the most visited sites online.  Get His Book Today!  You'll thank me tomorrow!
 

7. Don't Sell Products... Sell Content - This may sound a bit strange... After all, you're in business to make money, right?  Absolutely!  You want the sale...Right?  Of course!  But just as I touched on this same issue previously, the best way to sell a customer is by first gaining their trust and reassuring them that by making a purchase from you, it will be a decision they won't regret.

The only way to really do this effectively is by pre-selling.  Yes, you want your website visitors to ultimately click the "Buy Now" button on your website, but you only want them to do so AFTER they've come to know your business and respect you as a business professional.

Why not put some articles or valuable content on your website that will interest readers in your niche' market.  For example:

-- Offer free downloads for visitors to read at their leisure.
-- Get them to sign up for your newsletter so you can stay in touch.
-- Place a web poll on your site to get visitors involved - make sure the questions relate to your site's theme
-- Put a feedback form on your website for readers to offer their suggestions
-- Put a testimonials page up to show your visitors how much previous buyers enjoyed their shopping experience
-- Offer a "Buying Tips" or "Helpful Hints" page to give your visitors something of value for free
-- Offer a weekly promotion to get visitors returning to your site on a regular basis

This is only a small list of suggestions you could incorporate into the selling process.  When folks are returning to your site on a regular basis, your chances for a sale are 1000 times greater than when a first time visitor hits your site.

Below are two great resources to find some webmaster tools that will add "Sticky" to your site, and most are SIMPLE to setup:

Free Sticky - Web polls and interactive forms to get visitors involved on your website
Bravenet - The largest webmaster resource online.  If you need something for your site, they'll have it!
 

8. Sell On Every Page Of Your Site - Your website may be 20 pages, or it may be 200 pages, but what so many folks don't understand is that every page on their website should be a "SUPER" salesperson!

For instance, let's assume you have a newsletter subscription box that allows your readers to sign up for your newsletter.  Now I know (after reading some of the tips throughout this report so far) that your subscription box is going to be a SUPER salesperson in itself!  You'll have a free offer for signing up, perhaps a "Special Report" that readers won't want to miss out on so they'll subscribe, or even a special sales promo for those on your list.  I think you understand my point.  You subscription box is going to SELL!

But here's the problem I see on so many sites....

The subscription box is setup very nicely and sells effectively, getting dozens of new subscribers each day, but unfortunately once the new prospect subscribes..... VIOLA!  A simple little "Thank You For Subscribing" page shows up to confirm their subscription.

That's very nice and all, but the greater lesson here is that this is another page on your site to SELL!  Why not put another offer on your "Thank You" page as well!  This is PRIME advertising space.

The offer doesn't have to be obvious or annoying.  Actually, the offer should be something extremely subtle.  You don't want to keep bombarding your visitors with POP UP ADS or flashing neon sales promotions... one sales pitch after another.  By doing that, you'd lose credibility and trust!

But by being a smart SALESPERSON, you do want to effectively sell at every turn and take advantage of every opportunity...right?

Here's an example of a well designed "Thank You" page for a newsletter subscription...

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"Thank you for subscribing to our newsletter "Family First - Money Second!"  You'll now begin to receive a new issue each month - directly to your email.  You'll be amazed at how much you'll look forward to receiving each issue!  You'll discover ways to "Bring More Love And Laughter Into Your Home"!  Plus, you'll receive some money saving tips on entertaining ideas, dining, gift giving, and much more!  I know you'll enjoy reading it as much as I enjoy sharing my ideas with everyone!"

(And here's the sales pitch....)

BONUS:  We have an EXCLUSIVE special for our newsletter subscribers!  For only $6.95 a month, you can now join our exclusive
"Members Only" Clearance Club!  With your membership, you'll receive EXCLUSIVE discounts on clearance items WEEKS before the general public.  That means BIG SAVINGS for you... PLUS, you'll receive a free SURPRISE GIFT immediately just for joining today!  If you'd like to learn more about how you can save some money and join our preferred club, just CLICK HERE
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Now that's not an annoying ad.... Is it?  Do you think it will generate some additional back end sales for your business? Absolutely!  Is it hard to do... NOT AT ALL!  Plus... set it up once and you're done!

Again, this is just one example of the power you can harness on EVERY SINGLE PAGE of your site, and how you can capitalize on each and every page.  And again, that's just one example.  What about the emails that are sent automatically when a customer makes a purchase from you?  Can you add some subtle sales pitch to those?  Absolutely!

Use your own creativity and implement some of your own ideas and youll begin to see your sales increase tremendously! 

Take This Challenge.... Analyze your website, check out each and every page, look for areas on your site where you could implement some of these ideas and I guarantee you'll be shocked at just how many pages aren't being utilized like they should be.

And remember... DON'T HARD SELL... SOFT SELL!

Tip: This is also a great way to place some affiliate links on your site as well, but don't use the standard "Out Of The Box" banners and text links that your affiliates provide.  Write some reviews about the products youre endorsing or create your own unique selling ad!  BE A SUPER SALESMAN!

The promotions you create on your own will be much more effective then the standard text and banner links available directly from your affiliates.

------------------------------------------------------------------------------------------------------------------
Looking for a great source for affiliate links?  Check out Commission Junction.  You'll find thousands of companies all eager to pay you cash for your referrals.  Best of all, you receive one check each month for all your affiliate sales!
--------------------------------------------------------------------------------------------------------------------
 

9. Automate - Automation is the key for any successful business online.  The term automation simply means "don't do anything repetitive that can be done on "auto-pilot".  And believe me when I tell you, you can automate many aspects of your business very easily.  The key to automation is having the right software program to do the task.  Unfortunately, most programs out on the market that actually do this effectively are quite expensive.

I personally recommend setting up an account with
AWeber Communications.  For $19.95 a month you need this system working for you to be successful!  Plus... they do have their 30 DAY RISK FREE TRIAL!

Don't immediately go to their website and setup an account.  WAIT!  Get all your ducks in a row first.  Once you feel youre ready to open the flood gates, that's the time to get setup.  This way you'll have your 30 day RISK FREE period to test drive their system.  And I promise you, once you setup your account and put the wheels in motion, it will be the first bill you pay each and every month!  It's that powerful!

Now, onto the automation process....

There are so many aspects of your business that need to be automated.  For instance, your subscription "Sign Up" form.  This can be setup to automatically send a "Thank You for Subscribing" email to your new prospects without you ever lifting a finger.

Hmm.... what a great place to also place a subtle BACK DOOR AD... AHHH!  Now you're thinking like the SALESPERSON you need to be!

What about your newsletter subscription?  This can be automated as well!  Their system will automatically add and remove subscribers, and follow up with them at predetermined intervals you set to stay in touch.

And here's a clever idea... How about customer service?  You can setup a variety of email addresses in their system and the system will automatically email an immediate response if an inquiry is sent to that email address.

So how can you use this to your advantage?  Why not setup various email address for the following:

-- FAQ's

-- FREE Reports

-- Product Lists

-- Pricelists


-- An OFFLINE
SALE CATALOG - WOW!  Now there's a concept!  You can have a special sales catalog that is only available through email!  Now, you have a prospects email address and you can follow up with them through the AWeber System AUTOMATICALLY without ever lifting a finger.  Their system will even mail the attachment for you.

-- Complaint Desk - We all know that we can't please 100 of our customers, 100 of the time.  Customers like to know there's a way to contact the owner direct and voice their complaint.  You could setup an email address for yourself personally, and draft a prewritten email letting an unsatisfied customer know that you are personally looking into their problem.  They, in turn, receive an immediate response to their complaint, and you have some time to then look into the issue and follow up with them either via email or phone.  I guarantee you this unsatisfied customer will be a lot MORE satisfied with that kind of TOP NOTCH Service!

 

10. Market Yourself And Your Products - I won't go into the whole "Marketing" subject here... Naturally, we all know how incredibly extensive the subject could be.  But I do want to point out a few things that you need to recognize when marketing yourself and your business online.

Marketing doesn't have to cost a fortune!  Advertising, however, can become quite costly... and there is a difference!  When marketing your business there are a few things that should be brought to the forefront.

You need to recognize the fact that traffic is your ultimate goal!  More importantly, you need to (eventually) be able to sell that traffic once they land on your website.  That's where you need to be a SUPER Salesperson!

But how you acquire the traffic is just as important.  We all know about Google Adwords and Overture, but to be honest, in my opinion they are all a bit overrated and can become quite costly for a small business.

Don't misunderstand, there certainly are effective ways to use the "Pay-Per-Click" search engines, but that's not something I'd like to discuss in this course (perhaps we'll save that subject for another e-course in itself).

You best efforts should focus on providing quality content and useful information related to your niche' market.  Once you do this, the search engines and other websites will pick up on this content and start indexing your web pages rapidly -- referring folks to your website for FREE. 

Now that's a bargain!  More importantly... GET YOUR MAILING LIST Setup!  That's when you'll really make the sales!
 

You should immediately begin writing creative, interesting articles relating to your niche.  Once youve written an article, you can submit it to hundreds of article directories and gain valuable links back to your website free.  A great place to learn more about writing and submitting articles is Article Marketer

Everything we've talked about up to this point has dealt with effective marketing so take each topic and utilize what you've learned.  Put a few of the ideas to the test.  If you implement some the strategies I've outlined here, you'll be a much better SALESPERSON in the long run... and that's what it's all about... Becoming a SUPER SALESPERSON!

NOTE: There is a course on the market that does an excellent job at teaching you how to market your business exceptionally well.  This course was written by an expert marketer and has created MILLIONS of dollars in sales for many businesses. It goes into much more detail about some of the topics we've discussed here.  If you'd really like to jumpstart your sales, you can check it out
Here.

11. Add A Signature File To Your Email - I'm sure many of you have already setup a signature file for your email program, but have you set it up effectively to pre-sell your customers?

Are you getting the kind of response from your signature file that you should?  Do you even know what kind of traffic your signature file brings you?  For most... NOT MUCH!

These are legitimate questions that you need to answer.  First, for those that aren't familiar with a signature file, I'd like to explain what a "Sig File" is and how to set one up.

Then, I'd like to go into a bit more detail about what you should and shouldnt have in your signature file if you want to generate sales.

Setting Up A Signature File


What is a signature file?

A "Sig File" is that small block of text you see at the bottom of an email you send or receive.  We've all seen this many times and you probably didn't even realize that this was prewritten text that goes out with every email sent from a particular email address.

If you dont have a "Sig File" setup in your email... DO IT NOW!  This is yet another form of advertising you can capitalize on very easily (remember - advertise on every page!  Your sent emails are pages too!)

Each email program has specific instructions for setting up a signature file, but it's very easy to do.  If you use Microsoft Outlook or Outlook Express, simply go to the "Tools" menu and you'll see a link for a signature file setting.  It may be under another sub heading such as "preferences" or "options", but I assure you it's there.  You can also choose the "Help" link in your email and this will have instructions for setting up your signature file as well.  No matter what program you use for your email, there is a way to add a signature file to your outgoing messages.  Find out how to do this and JUST DO IT!

 
Writing An Effective "SUPER" Salesperson Signature File

So many times I see it.... A signature file that reads:

If you have any questions, please let me know.

Thank You,
Bill Smith

Phone: 888-888-8888
Fax: 888-777-777
Email: [email protected]://www.tradebit.com
-------------------------------------------------------

AND THAT'S IT!  Granted, it saves "Bill" time on writing his closing in each and every email, but that's all it does.  Is "Bill" a SUPER Salesman?  I say NOT!

Or, you receive his email and at the bottom it reads:

**********************************************************************************************
SAVE $$$$$ ON OVER 20,000 PRODUCTS ONLINE.  SHOP SAFELY AND SECURELY 24/7! FROM TOOLS AND APPLIANCES... TO LAWNMOWERS AND OUTDOOR LIGHTING... WE'VE GOT IT ALL ON SALE!
  CLICK HERE TO VIEW OUR WEBSITE!
***********************************************************************************************

Well guess what?... I'm not looking for a tool or lawnmower right now!  Am I going to visit that website?  NOPE!

Am I going to remember that website the next time I do need a tool or lawnmower?  NOPE!  Well then, what could this amateur salesperson have done differently?  How about something like this?
----------

If you have any additional questions or concerns, please be sure to let us know!

Thank You,
Bill Smith
Customer Care Representative
ABC Products

Phone: 888-888-8888
Fax: 888-777-777
Email: [email protected]://www.tradebit.com
----------------------------------------------------------------------------------------------------------------
Your feedback is very important to us!  If you have a comment or suggestion you feel would help us to better serve you, please send an email to [email protected]://www.tradebit.com.  You'll receive a FREE gift just for helping us improve our service!  Your satisfaction is very important to us.
----------------------------------------------------------------------------------------------------------------
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-----------------------------------------------------------------------------------------------------------------

Is there a chance one of these subtle ads in this "Signature Files" will grab my interest?  ABSOLUTELY!  Will I sign up for Bill's newsletter?

Maybe.  Do I want a yard that's the envy of the neighborhood?  YES I DO!

My point here is this... With a signature file created by a "SUPER SALESPERSON" in comparison to an amateur, the odds of obtaining a new prospect are 1000 times higher than just trying to sell something right out of the gate.  Any of the "freebies" (including the feedback email) offered in this signature file will get my name in their email list and as you already know, their autoresponder software will then kick into full gear, emailing me automatically without anyone lifting a finger.

It's like having 1000's of salespeople out on the net daily, and all you did was setup your system once...

And simply used your "SUPER" sales abilities to get a prospect to SIGN UP FOR YOUR LIST!

So, be sure to setup a signature file (or change your current signature file) to something more subtle but effective, and you'll notice a huge surge in sales once your autoresponder system goes to work.  Get your autoresponder system setup at AWeber System ASAP!  It's that important!


Well, that knocks down our second six... and in our next lesson we're gonna finish with a bang!

When you see my email tomorrow, click on the link immediately!  Guaranteed... you're gonna love the last lesson...

Talk with ya tomorrow,

Your Name
[email protected]://www.tradebit.com

P.S.  Have some questions?  I'd be more than eager to help!  Send me an email to [email protected]://www.tradebit.com and I'll get back to you promptly...
 

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