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10 Ways to Write More Effective Ads
1. What is Advertising?
2. Focus on Them, Not You
3. Emphasize Benefits, Not Features
4. Push Their Emotional Hot Buttons
5. Incorporating Proof and Believability
6. The Unique Selling Proposition (USP)
7. The Headline
8. The More You Tell, The More You Sell
9. Write To Be Scanned
10. The Structure of AIDAS
11. Use Takeaway Selling to Increase the Urgency
12. Conclusion
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