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Making Sense of Google Adsense

Marketing is a tool used to produce money in by employing different ways of
making advertisements visible to the general public. Putting ads where they will
be seen by anyone is not enough. Effective marketing is something that places
the right ad where the right people will see it. With the internet there is an
immeasurable amount of data and advertisements are a part of this.
Advertisements should be geared towards the frame of thought a sites content
will be about; for example, it would not be very effective to have an ad for wasp
and hornet killer on a site that is all about after market tuning kits and parts for
import vehicles. A person who is looking for things to make their car faster or
look better is most likely not going to care if they can get a great insecticide at a
very reasonable price; hence this is an ineffective ad, it might as well not even be
there. Now, if you take that same ad for a spray can of wasp and hornet killer
with a 25 foot range, and place that on a gardening, home improvement, do-ityourself
project kind of website, the people looking at those pages are more likely
to be in a frame of mind where clicking on that ad makes sense. ďHmm, Iím
going to be working on the deck the weekend and I have noticed a few wasps
nests around, I should probably check out this ad.Ē
Google AdSense automatically designates what ads will appear on your website
according to the nature of the articles found on a given website. Since this is an
automated process, you donít have to do anything to ensure the right ads will be
on your site if you should change the content. Ads are matched by this service
as was way of producing a supplemental, passive income in addition to the
content already found on your webpage. By having good content on your
website, using Google AdSense is an easy way to generate revenue by having
automatically selected advertisements that correspond to the articles found there.
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