A Joint Venture or JV in short (in Internet Marketing term) is often
defined as, A mutually beneficial cooperation between web site owners.
Many a times Joint Ventures in Internet Marketing are entered into
between a person who has developed a new and innovative product or service and
an established Internet Marketer who has spent a huge amount of time
developing his list and his reputation. This is the kind of agreement that can be
described as a win-win situation.
The Joint Venture gives the developer of the new product or service access
to potential customers that he would not otherwise have access to and the
experienced Internet Marketer gains access to new product or service that the
members of his list can benefit from. Both the product/service developer and the
established Internet Marketer make a profit that neither of them would have
made without the other and that is the very essence of the Joint Venture.
By joining forces and pooling resources and talents, a Joint Venture allows
all parties to accomplish more than any one of them could have accomplished
alone.