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A Guide on the Basics of Copywriting for the Web
1. Introduction
2. Chapter 1: Why Writing Copy for the Web is Different
3. Chapter 2: Visitors Are Important to You
4. Chapter 3: Plan in Order to Succeed
5. Chapter 4: How to Write Effective Copy for the Web
6. Chapter 5: How to Find Effective Keywords and Keyword Phrases
7. Chapter 6: Keep it Short and Sweet
8. Chapter 7: Other Essential Components for Good Copywriting
9. Chapter 8: Get a Headline that Grabs
10. Chapter 9: How to Go About Writing a Headline
11. Chapter 10: Test the Tone of Your Headlines
12. Chapter 11: Make Your Text Links Look the Same
13. Chapter 12: Be Positive from Beginning to End
14. Conclusion
15. Resource Guide
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