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Reason Why Advertising - RR + 2 Mystery BONUSES!














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Chapters Covered in This Report are as Follows:

1. Reason Why Advertising
-You Must Do the Sum to Prove it
-To Whom Are You Advertising?
-The Responsive Chord in Advertising
"Let There be Light"
-They Who Blindly Follow the Blind
-Fortunes Wasted in following "Will-o'-the-Wisp"
-Why Some Advertisers grow Wealthy While Others Fail
-Making Sure of Results from General Advertising
-How Mail Order Advertising is Tested
-How to Test Out General Advertising
-"Judicious Advertising" Notes

2. Intensive Advertising
-Publishers Pay $25,000 for Intensive Advertising
-Who Was John E. Kennedy - A Short Biography
-Intensive Advertising
-Salesmanship Multiplied
-Good Advertising is News
-How Short Should an Ad Be?
-To Plan and Write Strong Ads

3. From "The Book of Advertising Tests"
-How Shall We Know Good Copy?

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