Home Business Video Marketing Secrets Exposed
“Discover How You Can Use Videos To Build Your Brand And Expose Your Business To Thousands Of Leads Quickly!”
The impact of video presentations as an online promotion technique is being felt prominently by marketers. People who are marketing their networks online are using these videos to drive their point straight home and make a genuine impression on the visitors that helps in better conversion rates. Videos are easy to make and easier to upload. They can convey a lot more than mere typed words can. This is the reason marketers are going all out to promote their stuff through web video marketing.
Excerprt from ebook...
One of the points that you have to keep in mind about your video is that you have to keep it at a comfortable length. Videos that are too short often fail to make an impression on the viewer. However, videos that go on and on can bore the viewer to death. Instead of cajoling people into your business opportunity, these videos may actually take them away. When you are making a video, you must not think only about what you are going to put into it; you also have to think about how much of it are you going to put in.
There is nothing like an ideal video length. It depends on the kind of video you are making. The thing works just like it does with movies. Sometimes you do not mind movies that are longer than two and a half hours because they hold your interest. However, there are also movies that are great only if they are short. Consider those action
flicks that everyone loves to watch so much – Do you think they would have the same kind of appeal if they were stretched on interminably?
The same kind of logic applies to videos that you use for promoting your business. Yes, the proportionate time limits are much shorter here, but the rationale is the same. Give people something interesting or useful and they wont mind if it is a tad bit too long. Or else you could make a breezy entertainer that doesnt last more than a minute.
Though there are definitely no rules about the length of video marketing, the following are some points that you might want to follow:-
1. If you are making a funny advertisement, do not keep it more than a minute in length. On the Internet, the rule is the shorter, the funnier.
2. If you are revealing something special through your video – it could be a snag in your competitors product or something revolutionary about MLM itself – do not rub it in too much. Just say whatever you want to say once and repeat it once at the end. As far as the length goes, stretching it beyond a minute dilutes the effect. If you want to give additional details, put up another video later on and link it to this first one.
3. If you are giving instructions through your video on using your product, you will need to be as detailed as possible. With MLM instructions, a length of about 4-5 minutes is apt. Stretching it beyond this can prove to be boring.