Active listening requires the listener to understand, interpret, and evaluate
what they are being told. Without this, communication is nothing but a façade,
which may suffice when you are passing the time of day talking to a neighbor
in the street, but is wholly inadequate in any business environment. As
businesses depend on human interaction to succeed, the quality of that
interaction must be of the highest caliber, and interaction means
communication.

There are many reasons why people fail to listen properly. They may be
distracted by an activity they are attempting whilst listening, or by other
thoughts in their head they deem to be more important, or they might be
thinking about what they are going to say next, which is a common flaw in
communication between parties whose opinions differ.

Active listening focuses attention on the speaker. It involves the listener
subjugating their own needs for a while in deference to those of the listener. It
requires concentration and a genuine willingness to hear what is being said.

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