What is Internet Marketing?
In a very broad sense, any method that helps you make money out of
the Internet by publicizing a product for sale is Internet marketing. If
you have a software application, for example, and you sell it on the
Internet to make money, then what you are doing is Internet
It is not necessary that the product should be yours. There are many
ways in which you can acquire products from others. Getting resell
rights to products is one way in which you do this. Becoming an
affiliate for some website that is selling a product is another way to do
this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of
Of course, there is a lot more to Internet marketing than meets the
eye. It is not as simple as this definition suggests. There are several
tactics and strategies that you must use, different ways in which you
can go through Internet marketing, and many different levels at
which this work. This eBook will help slowly unfurl these various
layers and try to make you understand the various aspects that are
involved in it.
Who is Internet Marketing Meant for?
You will be surprised to read this anybody and everybody that has a
computer with a reliable Internet connection can enter into Internet
marketing. There are no qualifications or, in most cases, eligibilities
needed here. If you think investment could be a problem, then you
are mistaken there too. In most Internet marketing ventures, you
wont need an investment at all. In most others, if you have about
$100 floating in an online account, it would more than cover your
And you dont even need a mentor. Most people who are successful in
Internet marketing today have been self-starters and even self-
learners. You could do it too. This eBook and other similar resources
can help you unleash the potential of Internet marketing.
So, read on. Theres a lot more to be learned and understood before
you make the start in this grand opportunity.
Concepts of Web Traffic Why Internet Marketing
Cannot Do without It
One of the most important terms that you will repeatedly come across
when you are dealing with Internet marketing is =traffic. Basically it
means the number of visitors that arrive at a particular site. When a
website says that it has traffic of a million per month, then it means
that a million people visit that particular website each month.
But then there are some things that you should understand as an
Internet marketer. We consider some of these aspects here:-
1. Traffic, per se, is not useful to the Internet marketer. It is the
unique traffic that counts. You might have traffic of a
hundred thousand, but if 90 of them are your regular
visitors, then you havent gained anything new. In that case,
your meaningful traffic that spells your progress is just the
10 of new people that you have obtained.
2. Again, the people that click on your website link are hardly of
any use to you. For making your business a success, you need
these people to take some specific action. You need them to
download an eBook, subscribe on your website or pay and
buy a product, etc. Simple surfers dont do much for your
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