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Indispensable Almanac of Internet Marketing mp3 Audio Book 4
ecommerce website where the product was described, mostly with
a picture. In fact, most of these ecommerce websites were not even
real ecommerce websites because they did not have options for
customers to pay and buy the product. These were only a way for
people to get accustomed to the product, find information on it, and
then they had to visit a nearby store to buy it.
This slowly underwent a change. When the financial biggies of the
world realized what great opportunity lay in this world, they were
quick to jump into the bandwagon and unleash their different
payment modes onto these websites, making them truly ecommerce
websites. Thus, methods such as credit card payments (MasterCard
and VISA were the first to join in) and online bank transfers (PayPal
and Moneybookers being the most prominent) were linked to
ecommerce websites. People suddenly realized that they could buy
products directly from the Internet. Internet marketing, as they knew
it, underwent major strides.
Then came the 90s and the concept of Web 2.0 set in. Marketers now
realized that they could do so much more to get their products out
there. They could do a lot more to notch up the visibility factor for
their products. The start of this was through article marketing and,
a little later, blogging. Marketers found that they could write
informative articles about their products and services, mostly without
naming their products directly, and post them on free and paid
directories that were found all over the Internet. They found that
doing so brought in a lot of readers, mainly people who were already
looking some information related to their business. These were the
people who then clicked on the links below the articles and visited the
websites of the marketers. The concept of =niche marketing
developed.
With blogging, a whole new interactive world was unleashed onto
the Internet. Marketers had the time of their lives writing about
whatever they felt about the industry they were dealing in, and
common people found it an amazing thing to be able to remark and
comment on these =posts. Suddenly, the line between the seller and
the buyer vanished. Everyone was in the same boat. Marketers were
no longer promoting their product; they were discussing it with their
potential customers. Naturally, this increased the respect that the
customer got from the entrepreneurs and businesses increased
manifold.
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While blogging revolutionized the world of Internet marketing,
bringing people closer and thinning the line between the promoters
and the prospects, another very important concept was building up.
That of video marketing! YouTube had already made its foray in
the world and several other similar websites, most notably Metacafe,
which allowed people to post videos and share them with the world,
came into being. Internet marketers saw infinite possibilities here.
They understood that they could make instructional and informative
videos and post them on YouTube and that would take their products
to a whole new group of Internet visitors. The method worked like
nothing had ever done before! People were suddenly bowled over by
the fact that they could sit at home and practically see a product being
used, repaired, maintained whatever. Even an unknown product did
not seem daunting anymore.
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File Data
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| File Size | 28 megabytes |
| File Type | MP3 |