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Creating the Strategy: Winning and Keeping Customers in B2B Markets - Rennie Gould

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This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.

Author: Gould, Rennie
Publisher: Kogan Page
Illustration: n
Language: ENG
Title: Creating the Strategy: Winning and Keeping Customers in B2B Markets
Pages: 00288 (Encrypted EPUB) / 00288 (Encrypted PDF)
On Sale: 2012-08-03
SKU-13/ISBN: 9780749466145
Category: Business & Economics : Sales & Selling - General
Category: Business & Economics : Sales & Selling - Management
Category: Business & Economics : Customer Relations


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