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The Rise of Advertising in the United States: A History of Innovation to 1960 - Edd Applegate

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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.

Author: Applegate, Edd
Publisher: Scarecrow Press
Illustration: n
Language: ENG
Title: The Rise of Advertising in the United States: A History of Innovation to 1960
Pages: 00210 (Encrypted EPUB)
On Sale: 2012-08-03
SKU-13/ISBN: 9780810884069
Lib Category: Advertising - United States - History
Category: Business & Economics : Advertising & Promotion
Category: History : Social History


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