10 Ways to Write More Effective Ads Covers All The Bases From The Headline To The Closing.

Here Are Some Of The Topics:

Selling in Copy is accomplished by persuasion with the written word, much like a television commercial sells by persuading with visuals and audio.

It all starts with the Headline !
If you re going to make a single change to boost your response rate the most, focus on your headline.

Why? Because five times as many people read your headline than your copy. Quite simply, a headline is an ad for your ad. People won t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.

What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It s none of the above. Advertising is salesmanship multiplied.

How To Focus on Them, Not You
When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: what s in it for me? And if your copy doesn t tell him, it ll land in the trash faster than he can read the headline or lead.

How To Emphasize Benefits, Not Features

How To Push Their Emotional Hot Buttons. This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

How To Incorporate Proof and Believability

How To Present Your Unique Selling Proposition (USP)

How To Tell More So You Sell More

How To Write To Be Scanned

How To Use The AIDA Formula propperly
Hint: Attention, Interest, Desire, Action.

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