A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.
ABOVE THE FOLD - The section of a Web page that is visible without scrolling.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.
AD COPY- The actual text in an advertisement that aims to get your prospective customers attention and get you more clicks and sales......