This book describes the basic principles, ideas, and tools that you’ll need to succeed online.
In addition, it lays out a roadmap; the book focuses on certain tools that many other successful
businesses have employed:
■ eBayThis, the world’s most important online marketplace, has been used by tens of
thousands of people to launch new careers and businesses.
■ Yahoo!You’ve heard of Yahoo!’s search system, of course, but did you know that tens
of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales?
■ GoogleA business needs traffic, whether it’s “foot traffic” to a brick-and-mortar
store or web traffic to an e-commerce store. Google—and the other “Pay Per Click”
advertising systems—can help you generate that traffic.