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It is a well known fact that businesses need marketing to survive. No matter how good is your product or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that,

The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

-Phil Knight, CEO Nike

As we all know that, products and services changes with demand and so does the marketing techniques. Previously print media, radio and television were considered to be the sources of marketing but now with the advent of internet, online marketing is flourishing day by day and is becoming the fastest and the inexpensive source of sharing information almost everywhere around the world. As internet is evolving as a social web site with interactive communication, internet marketing has gained popularity.
Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually,
in just a few years. According to a report published by Price Water House Coopers (PWC), that in the
year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States.
Also in UK, the Internet Advertising Bureau (IAB) reported that, internet marketing has flourished in
recent years becoming a multi-million pound industry.( Source: to a study by
the IAB and PricewaterhouseCoopers (PwC) , spending on online advertising in the UK might reach to 1
billion pounds for the first time, fuelled by increased use of broadband.

These figures advocate the growing importance of internet marketing as also reaffirmed by David
Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, who said that:

"The latest results reaffirm the internet's growing importance for marketers to integrate online
advertising into their overall media plans."

This is the reason why companies are constantly engaging in adopting various successful internet
marketing strategies in order to reach out to their target markets and Article Marketing is one of the
most effective of all. This book is dedicated to impart you with an in depth information about Article
Marketing. If you want to become a successful online marketer and want to stand out of your
competitors through incorporating effective article marketing tactics than this book is essentially worth
reading for you and will help you explore what is article marketing, its importance, its scope, its benefits,
how to create an effective article strategy and employ valuable article marketing tactics and much more.
But before getting into much depth, first lets have an introduction about article marketing and how it is
associated with viral marketing another online marketing phenomenon.

What is Article Marketing?

Article marketing is a form of online marketing that companies incorporate to advertise products and
services to the potential market. The term article marketing is not novel to us, although its form has
been changed prominently. Traditionally article marketing was done through print media as it was the
only medium of mass communication. Companies or businesses in an effort to increase their customer
base used to supply useful content in the form of an article to leading newspapers free of charge.
Newspapers in turn publish these articles and in return prints the companies contact information with
the article. For example visa consultants may submit an article on the latest visa regulations and
newspaper might publish this article with the name and contact information of the visa consultants.
Hence it is a win-win situation for both the players.

Today with the internet revolution, article marketing has taken the form of internet article marketing.
Companies today in order to market their services and products to the customers and to create brand
awareness are engaging in article marketing activities via various online article directories like ezine and
many others. By posting their articles in various article directories and linking articles with pages of their
own websites companies can generate leads for their businesses in order to flourish. Some online
marketers often in order to maximize their online article marketing campaign results try to submit their
articles to multiple article directories.

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