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Million Dollar Copywriting

"Million Dollar Copy" focuses on building your business, rather than just making the current sale. It sets a positive tone by which your firm is judged, reduces refunds, encourages future sales, and helps to create customers who feel more like "partners in the product" than just "buyers."

This is NOT a manual on writing sales letters. There are hundreds of them out there. The world doesn't need another course on basic copywriting.

This is a collection of ideas, techniques and concepts that form a mindset that leads to what I call "Million Dollar Copywriting."

You'll discover:

What "Million dollar copy" really is - and how mastering it can make you a ton of money.

How your copy affects every aspect of your business - not just sales.

5 Myths that can cripple your copy. The odds are good you believe at least three of these.

What a copywriter really does. (If you get this right before reading the book, you're way ahead of the curve.)

The most important skill for any copywriter. Unless you've heard it from me, you probably haven't heard this before. And you need to.

The most powerful information in any survey - how to recognize it, and how to use it. Get this right and your success rate goes waaaay up. Miss it, and you're leaving half your money on the table.

A simple trick that makes product creation easier (including big ticket stuff), makes your offers clearer and stronger, and almost guarantees that your copy will be easy and exciting to read. (When I say simple, I mean really simple.)

How to determine the central focus of your offer, and why that's important.

How to dramatically increase the perceived - and real - value of your offer.

How 100 words of million dollar copy, that took all of 3 minutes to write, turned a losing project into a list of a quarter million targeted subscribers.

A simple way to pre-empt the copycats and make yourself clone-proof.

What kind of offer increases sales and profits - even if no-one ever buys it!

Why you do not want to roll an offer out to your best customers first.

What to test - and when. How to find the "deal breakers" in any offer - and turn them into deal makers.

How to get your prospects to create their own benefits for your product. This is a powerful technique, and deceptively easy to use.

A simple way to reframe a product to appeal to new markets. Used wisely, this technique can turn a single product into a complete product line, add security, and multiply your income from a single project.

The real difference between features and benefits. Again, if you haven't heard this from me, you probably haven't heard it.

Ultimate benefits - the key to the vault. How to find them, how to use them.

A simple way to evoke the prospect's desired state and dramatically increase your conversion rates on any offer.

The real meaning of the phrase "Sex sells." (It's not what you think!) The drive behind it, and how you can use it to increase sales of any product, in any field. This is the one I was told to leave out, and that I've [snipped] in this letter wherever a quote mentions it.

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