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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts - Craig Hayden

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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.

Author: Hayden, Craig
Publisher: Lexington Books
Illustration: n
Language: ENG
Title: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
Pages: 00326 (Encrypted EPUB)
On Sale: 2011-11-15
SKU-13/ISBN: 9780739142585
Lib Category: International relations
Lib Category: Communication in politics
Category: Political Science : International Relations - Diplomacy
Category: Language Arts & Disciplines : Rhetoric


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