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Blogging For Business
Whatever role you play in the wide world of business marketing – from
small business owner to advertising department intern – chances are
you’re aware of the concept of writing and maintaining a business blog.
The internet is littered with blogs written by all types of people; the stay-athome
mom looking to share her daily experiences, the film student
blogging his way through his documentary-making assignments, the
business CEO seeking a way to connect with his clients. Blogging is a
trend that is seemingly here to stay, and that can benefit your business in
many ways when executed correctly.
Why start a business blog? The short answer to this question is that a wellwritten,
interesting blog can be a simple, easy platform with which you can
connect with your clients and share information with the public. Studies
show that businesses who maintain blogs typically experience a bump in
sales and bring in new customers who otherwise would not have heard
about the company!
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