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Toy Wars

This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple https://www.tradebit.coms is also the story of an unusual https://www.tradebit.comn Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company.A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street https://www.tradebit.comn tragedy https://www.tradebit.comphen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his https://www.tradebit.comn Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of https://www.tradebit.com Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of https://www.tradebit.comne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other https://www.tradebit.com five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the https://www.tradebit.com witnessed a major corporate restructuring, crucial deal with Dreamworks SKG, a hostile takeover bid by archrival Mattel, the collapse of a $45 million virtual reality game, and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all https://www.tradebit.com Wars is filled with many colorful characters, including:Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakersMighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenonMattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusaderHasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuringLarry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goalsRich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
EAN/ISBN : 9780307818805
Publisher(s): Crown Publishing Group
Discussed keywords: Wirtschaft
Format: ePub/PDF

Author(s): Miller, G. Wayne
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