Email Strategies Exposed - PDF ebook
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List building is all about connecting with your target audience by offering them
high quality information in exchange for their subscription.
Once a subscriber is a confirmed member of your list, you can begin sending
promotional based follow up emails in balance with relevant and useful content
based on your overall market.
Email marketers (like you!) collect leads using a combination of squeeze pages
and opt-in forms. These forms are generated by your autoresponder provider
and are embedded into the HTML code of your squeeze page template.
Each time a visitor to your squeeze page enters in their name and email address,
they are added to your mailing list database, and become an active subscriber of
your newsletter.
List building helps faciliate the process of converting subscribers into active
customers, since once your prospect has been added to our mailing list, you are
able to develop a relationship with them, that will encourage sales as well as
repeat sales (which will make up the larger majority of your email marketing
income).