How To Go From Ground Zero To CopyWriting Hero In One Single Lazy Afternoon! This Is A Tested And Proven Copywriting Technique!

From the readers standpoint, your content and sales letters must be:

Educational - You and your copy must demonstrate beyond any shadow of doubt that you have the ability to deliver valuable information reliably and effectively.


Effortless - Complex thoughts must be simplified for easy delivery into the human mind. When the mind reaches critical mass, a light will turn on and your prospect will become a human sponge, willing to absorb as much education as you can possibly deliver.


Emotional - Almost everyone tries to filter any and all emotion from their copy. Instead, pour emotion into your copy.


Entertaining - The entire population suffers from ADHD, unable to focus on anything that requires a mental effort. Entertain your audience and you will hold their attention.


Enthusiastic - People seek out, and are drawn to those who demonstrate passion and motivation. Show enthusiasm and joy for your topic and you'll establish excitement and a positive mood for your info-product.


Ethical - Your prospects want and need to know you're going to do right by them. Trust is the critical glue or bond in the E6 Equation that holds everything together.

Using this equation, your copy will work longer and harder for you, rather than you working harder on your business because of under-performing copy.