download process

Coming Attractions: Reading American Movie Trailers - Lisa Kernan

Instant Download
Price:
30.00
USD

ePub format - non-refundable!



Instant Download from ebook-reader, digital version

Pay for Coming Attractions: Reading American Movie Trailers - Lisa Kernan
Provided by
ingram
Adode Digital Editions format only - **non-refundable**

Works on PC, Mac and modern smartphones and tablets!
  1. Create an Adobe account.
  2. Install/update Adobe Digital Edition.
  3. Buy this book on TRADEBIT.COM.
    See the How-To!
  4. **non-refundable**

Standard iOS and Android reader apps work, too!
3.935 MB File

Movie trailers-those previews of coming attractions before the start of a feature film-are routinely praised and reviled by moviegoers and film critics alike: "They give away too much of the movie." "They're better than the films." "They only show the spectacular parts." "They lie." "They're the best part of going to the movies." But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing decision-making. Indeed, with their inclusion on videotapes, DVDs, and on the Internet, trailers are more widely seen and influential now than at any time in their https://www.tradebit.comrting from the premise that movie trailers can be considered a film genre, this pioneering book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. Lisa Kernan identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars. She also analyzes the trailers for twenty-seven popular Hollywood films from the classical, transitional, and contemporary eras, exploring what the rhetorical appeals within these trailers reveal about Hollywood's changing conceptions of the moviegoing audience. Kernan argues that movie trailers constitute a long-standing hybrid of advertising and cinema and, as such, are precursors to today's heavily commercialized cultural forms in which art and marketing become increasingly indistinguishable.

Author: Kernan, Lisa
Publisher: University of Texas Press
Illustration: N
Language: ENG
Title: Coming Attractions: Reading American Movie Trailers
Pages: 00000 (Encrypted EPUB)
On Sale: 2009-07-21
SKU-13/ISBN: 9780292706002
Category: Performing Arts : Film & Video - History & Criticism


(ID 266463421)

File Data:

Contact Seller:
ebook-reader, US, Member since 09/08/2010

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

Resell product:

Product video:

More Files From This User


Tradebit Reviews

Tradebit is the worlds largest marketplace for digital files, with over 2.5 million satisfied customers and millions of digital products. Online for over 12 years, Tradebit is the best place to find files like music, video tutorials, repair manuals, and more. If you're curious about how much our users love Tradebit, read reviews from real buyers!