To All Would-Be Internet Marketing Millionaires,
Famous copywriter Ted Nicholas (who has made many millions of dollars) didn't say "*web* sales letter." The Internet didn't exist when he started making his direct marketing millions.
Think what an advantage we have over him.
You want to sell more of your products and services on the Internet, am I right?
Sure I am, or you'd be a chat room right now.
Odds are, many of you have so far failed to sell much at all of your products and services.
Are you blaming the so-called recession? September 11?
Are you driving traffic to your site but failing to make sales? Paying more for your ads, banners and pay per click engine placements than you're making?
How much do you want to succeed online? What difference would it make to your life to know that you had the skill to sell any worthwhile product on the Internet?
Despite what you've read, the 3 keys to Internet success are NOT "traffic, traffic and traffic."
They're NOT even "targeted traffic, targeted traffic and targeted traffic.
The ONE key to mining the Internet gold mine is "targeted traffic converted to sales."
Whether you have a 500 page content rich site or a stripped down to the barest essentials minisite, what you need is a web sales letter that *makes the sale*
If you can talk, you can write a web sales letter. You don't have to know any secret ways of putting words together -- just keep them one after the other :)
The trick to learning how to write web sales letters as anything else is to learn the *structure*
That's what this book teaches you -- the pieces of web sales letters plus the principles that make them work.
As you'll see, a lot is common sense. Not rocket science or brain surgery.