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B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship - , Todd Hewlin

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Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It's a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.

Author: Wood, J. B.
Author: Hewlin, Todd
Author: Lah, Thomas
Publisher: Point B Inc
Illustration: n
Language: ENG
Title: B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship
Pages: 00240 (Encrypted EPUB) / 00240 (Encrypted PDF)
On Sale: 2013-11-08
SKU-13/ISBN: 9780986046209
Category: Business & Economics : Industries - Computer Industry
Category: Business & Economics : Strategic Planning
Category: Business & Economics : Leadership


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