Content Marketing 101
Discover How To Use The Power of Content Marketing To Build Your Authority, Generate New Leads And Sales !
Forget Advertising That Simply Waste Money And Time, Use Your Content To Drive New Business !
Content is king as they say. As cliche as it may sound, its the way to go in this information age.
People go online for information - to find solutions to their problems, whether thats through a blog post, a podcast or even a video. People are consuming more and more content and in many forms.
So why not get on the band wagon?
What Is Content Marketing?
Content marketing is a phrase often mentioned when discussing digital marketing. Its often used in so many different contexts; it can be tough to understand what it really means. Lets clear that up right now.
Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
This page your reading now is a form of content.
The most important thing to remember when you are using content marketing is to focus on providing value. Youre not creating a commercial. While commercials are a form of content, theyre one sided. Their purpose is solely to sell.
When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
Its not about direct sales to increase your bottom line; its about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. Its an indirect sales method that can turn customers into consistent clients.
By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently.
Introducing Content Marketing 101 - The New Face of Digital Marketing
This guide will introduce you to the different types of content and show how to use it to get leads and sales. The great thing with content marketing is that anyone can do it. Once you lock in on the type of content you feel most comfortable creating you can do it.
Heres what youll discover in the Content Marketing 101 guide:
- What content marketing really is and why it is used by so many big businesses, even small businesses and individuals.
- Types of content marketing and how to use them. What sort of content should you create and how do you get it out there? This chapter will discuss everything you need to know.
- Curating vs. creating content. What is the different and how does it work.
- How to use content to generate leads for your business. At the end of the day, who wouldnt want more leads? More leads = More sales.
- Content marketing in social media and how to use it. How to use content marketing on sites like Facebook and Twitter.
- A content marketing method thats attracting a lot of traffic to sites. Its called i___ g______.
- And much, much more!
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