If the business owner chooses to display the ads on specific categories
at the publishers website the added interest garnered will be from the
highly targeted visitors who are interested in that particular category.
This application also works when the ad is listed in under many
categories and this then will generate possible interest from the whole
network.
The benefits may include a wider audience being sought and derived.
When this happens it would mean more people are privy to the
product or service because of the banner ads being made available for
viewing from a larger platform.
This also allows for the allocations to be set up a Geo targeting which
the focuses on the main areas of marketing and getting customers.
There is also the benefit of having the advantage of being able to
select from a larger list of categories which consist of targeted sites
that project the relevant ads.
There is also the facility of being able to use behavioral targeting
which makes choices based on gender, age, time of day and as
positions to reach the targeted audience more efficiently. Being able
to choose from several different sizes of banners is also another
benefit.

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