According to https://www.tradebit.com, well over 1 billion people are using Facebook as of 2014. In terms of market share, 67 of all Internet users in the U.S. use Facebook https://www.tradebit.com in the European markets, more than82 of Internet users use Facebook.

Also, among U.S. Facebook users, 73 have incomes well above$75,000, compared to 17 who are on Twitter and 13 who are on Pinterest.

Isnt that amazing? Think about it carefully.

If youre not reaching the Facebook crowd, then youre leaving money on the table.

Imagine being able to reach more people across the globe without ever leaving your house, target specific audiences that fit your demographics, build brand awareness, generate leads, and more.

The key is to understand what your objective is and use the correct ad type to achieve the end result.

Fortunately with Facebook, its not that hard to setup an ad campaign. You can setup a campaign in a matter of minutes, get it approved, and start receiving extremely targeted traffic.

Facebook has updated their system, so setting up ads in 2014 and beyond is quite different to how it was a couple years ago. This means youll need to understand how to use it correctly.

Yet of course, there are many things you must understand first in order to do it properly and my goal is to help point you in the right direction.

Now, the beauty of Facebook ads is the targeting.

Did you know that you can target your potential customers by location, age, relationship status, interests and more? Simply put if you know your demographics, you can target them.

Plus you can build your relationships on a deeper level by promoting your Facebook Page and keeping them within this ecosystem.

From that point on, you can build a community around your business and much more.

Somas you've seen from above, you have access to a massive market of extremely targeted potential clients. But keep in mind that just like any system, there are a few steps you need to follow to get the success you need and deserve. You cant just setup a campaign and presume that it will convert it has to be done the right way.

Now while there are many different ad types that can get confusing, for the best conversions we will be focusing on the ads that will allow your fans to stay within the Facebook ecosystem.