INTRODUCTION: WHAT IN THE WORLD IS SOCIAL MEDIA MARKETING
Any business that does not use social media marketing strategies these days is missing out on all the benefits that such strategies can bring your
business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix.
In 2013, more marketers looked to social media marketing with more value.
About 86% of them cited that social media is a significant part of their business, while 89% of them said that it benefits them by increasing their
exposure to the market.
Social media marketing can give several benefits, such as increased exposure, improved traffic, more loyal fans, increased leads, new business
relationships, improved search engine ranking, increased sales, reduced marketing costs, and better marketplace insight.
The fact that Facebook already has more than 1.26 billion users, with 1.23 billion of them being active on the social networking site every month, is more than enough proof of how big social media has become. And this is expected to continue in the years to come. Now, why would you choose to miss out all these benefits when you can start learning more about social media marketing right away?