Contents.

1. An Introduction
2. Goals Of This Section
3. Pricing Strategies; Getting Started
3b. The Bigger Picture
3c. Pricing With Regard To Competition
3d. Rule 1: Premium Products Sell At Premium Prices
3e. Rule 2: Wowing Through Price Is A Bad Move
3f. Dont Be Afraid
3g. Time Are Changing
3h. Increase Sales by Presenting Choices
3i. Rewards For Customers Equals More Cash For You
3j. Trials And Lead Generation 3k. Banning The Word Cheap 3l. Value Added
4. Summary
5. Goals Of This Section
6. Adding Value Explained
6a. Cut Off Dates
6b. Limited Numbers Done Right
6c. Standard Testimonials
6d. Testimonials But Better
6e. The Ultimate Testimonial
6f. The Standard Bonus
6g. Bonuses But Smarter
6h. Bonuses Done Right
6i. A Little Something Extra
7. Summary

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