download process

Strategic Marketing Management, 8th Edition - Alexander Chernev

Not Available

This file is no longer available on Tradebit.

Pay for Strategic Marketing Management, 8th Edition - Alexander Chernev
7.588 MB File

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Author: Chernev, Alexander
Publisher: Cerebellum Press
Illustration: N
Language: ENG
Title: Strategic Marketing Management, 8th Edition
Pages: 00000 (Encrypted EPUB)
On Sale: 2014-07-01
SKU-13/ISBN: 9781936572199
Category: Business & Economics : Marketing - General
Category: Business & Economics : Management - General
Category: Business & Economics : Project Management


(ID 276838281)

File Data:

Contact Seller:
ebook-reader, US, Member since 09/08/2010

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

More Files From This User

Related Files


Tradebit Reviews

Tradebit is the worlds largest marketplace for digital files, with over 2.5 million satisfied customers and millions of digital products. Online for over 12 years, Tradebit is the best place to find files like music, video tutorials, repair manuals, and more. If you're curious about how much our users love Tradebit, read reviews from real buyers!