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Strategic Marketing Management, 8th Edition - Alexander Chernev

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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Author: Chernev, Alexander
Publisher: Cerebellum Press
Illustration: N
Language: ENG
Title: Strategic Marketing Management, 8th Edition
Pages: 00000 (Encrypted EPUB)
On Sale: 2014-07-01
SKU-13/ISBN: 9781936572199
Category: Business & Economics : Marketing - General
Category: Business & Economics : Management - General
Category: Business & Economics : Project Management

(ID 276838281)

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