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Typography Essentials - Ina Saltz

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A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Author: Saltz, Ina
Publisher: Rockport Publishers
Illustration: N
Language: ENG
Title: Typography Essentials
Pages: 00208 (Encrypted PDF)
On Sale: 2009-07-01
SKU-13/ISBN: 9781592535231
Category: Non-Classifiable : Non-Classifiable
Category: Design : Graphic Arts - Typography


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