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Secrets of The Future. Vol. 6 of 16., 68 min.

Future Perspectives of Italian Tourism

On Tuesday, 17th July 2007 the 2nd National Tourism Day was held in Trieste: Confindustria (the leading association representing all Italian industries) organized this annual conference during which tourism businessmen and political representatives gathered to debate about the situation of the tourist industry in Italy. Authoritative speakers joined the debate: Italian Deputy Prime Minister Rutelli stated that tourism will be the 1st national industry in the 21st century, while Mr Illy - the President of the Region Friuli-Venezia Giulia - announced the opening, in Friuli V.G., of the 1st high-level education center for businessmen and managers of the tourist sector. Businessmen and other official representatives, like Mr. J. Ejarque the President of Turismo F.V.G., focused on the faults of the Italian tourism, on a regional as well as on a national basis; the same points were then later highlighted by the President of Confindustria Mr. Montezemolo in his closing speech.

According to data issued by the Confindustria Research Centre, the town of San Michele al Tagliamento, i.e. Bibione, ranks at the 3rd place in Italy for what concerns the total amount of available bed-places: this datum needs weighting to create a complete analysis, nonetheless it is enough to measure the potential influence this holiday resort can exert on the overall tourist offer in Italy.

Many tourist businesses are active in Bibione, being therefore able to play an important role in the development of the tourist industry with all its subcategories: accommodation firms, catering a food companies, without forgetting entertainment and beach management businesses.

The Casa Mare Agency is a bulwark of the real-estate sector: it has been actually dealing with rentals and real-estate sales in Bibione for more than thirty years, during which it could witness and actively take part in the development of the tourist world, sometimes being even ahead of the times. Comparing the guidelines stated in Trieste with the actions the agency CasaMare has already undertaken, it is possible to check how every single tourist company can help bringing Italy again to its rank as world leader within the tourist business field.

Among the first topics to be discussed there was need for the national tourist offer to become annual instead of seasonal. The agency Casa Mare is actually already complying with this suggestion since it is opened and provides its services all the yearlong, while among the very many accommodations it manages there are some disposing of heating, which is not at all a minor detail on the upper Adriatic coast, where almost everything has been planned for the summer.

A second element highlighted during the National Tourism Day was the issue of a much more diversified offer, which however must avoid the risk of excessive fragmentation, another typical problem for the Italian tourist industry. Almost as if it decided in advance to follow this suggestion, the agency CasaMare has been reorganizing its availabilities in order to offer any kind of accommodation: camping places, villas with swimming-pool, hotels of any category and apartments in Bibione directly lying on the beach; no matter the kind of holiday, the agency CasaMare is able to provide every tourist with the most suitable accommodation according to his requirements.

Italy does not mean only Rome, Florence or Venice and this was eventually clearly stated during the meeting in Trieste: improving the whole national territory is the only way to overcome this stagnation and the agency CasaMare seems to have speeded up things again. By planning trips to Venice, Verona, Trieste, to the Postumia caves or to the wonderful Venice Lagoon the agency Casa Mare puts into practice the improvement of the national territory. Seaside resorts like Bibione should be renewed and thought in a different way, not only as seaside resorts but also as starting points to explore the hinterland, a very important input to develop tourism in a more thorough way.

Having been active in the real-estate sector for more than thirty years, the agency Casa Mare relies on a highly qualified staff: only by supplying a high quality service a real-estate agency can ensure constant results and enjoy positive trends in the long run. Besides providing top-quality services, the agency Casa Mare can also offer very competitive pricing levels thanks to economies of scale, which can be only developed by quite large firms.

It is doubtless that Italian tourism needs renewal and in order to achieve that goal it needs a strong help from the Government, but the agency Casa Mare proofs that every single operator, every single firm can and should contribute to the common effort.

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