Conversion Strategies – traffic means absolutely nothing without conversions. You see often there’s too much emphasis in the Internet marketing community put on traffic. Everybody is building products around traffic. Traffic is treated as the Holy Grail for Internet marketers.
And not enough attention, especially for newbie marketers and even medium to intermediate marketers, is put on conversions. And conversions are what actually takes the traffic and makes it worth anything at all. Because without the conversions all you have is a lot of people
seeing your site that aren’t taking action.
Ask any marketer who’s had a lot of traffic versus a lot of conversions which one they prefer and 99.9% of the time they will take the lower traffic with the high conversions versus the high traffic with little to no conversions.
Now when you bring them both together you get something magic. Traffic plus conversions equals pure cash.
And there’s no one size fits all type of solution for getting high conversions, because it depends on your business. It depends on whether it’s a website. It depends on if it’s a blog, if it’s a sales letter, offline, online.
But pretty much all conversions come down to one key element, okay. This key element is influence. High conversions equal influence. The more influence you have over your visitors, the more influence you have over your prospects, the more influence you have over anyone you’re marketing to the higher the conversion.
And there’s a great book right now. And if you haven’t gotten it you need to go get it from the library or buy it for your personal library. And it’s called, The Psychology of Influence and Persuasion. This book is by Robert Cialdini, and it is a must read if you are a marketer.
This books is called, Influence – The psychology of Persuasions, by Robert Cialdini, and it is a must read if you are a marketer, or a business man, or anyone who makes a living selling or persuading or marketing. Absolute must read and it will give you the framework for getting high conversions in any business, whether it’s online or offline. And we’re going to talk about some of those principles here.
In the book you learn of the “six keystones to conversions”. Each one of these keystones adds a different element that you can incorporate into your overall sales funnel or your marketing message, and it will just send you conversions through the rough.
So let’s go through each of these one-by-one.