The Importance of Search Engines
It is the search engines that finally bring your website to the notice of the potential customers. When a topic is searched for, nearly instantly, the search engine will sift through the millions of pages it has indexed and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a potential customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
The keywords on your site play a more important role than any expensive online or offline advertising of your website.
Surveys say that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
* The first option is they find their site through a search engine.
* Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
* Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus itís obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Donít forget that algorithms also give weightage to link population (number of web pages linking to your site). You can have a search engine optimization expert do the optimization for you, but unless you have a lot of money and can afford to pay the expert, it would be better to do it yourself. With better knowledge of search engines and how they work, you can actually do it on your own.
Table of Contents
The Importance of Search Engines
What Are Meta Tags?
Which Meta Tags Should You Use?
Meta Tags Example and Optimization
How to Build Backlinks
Tips to Get Repeat Web Traffic
Recommended SEO Tools
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